Episode 15: Christa Pitts
Meet Christa, Co-founder of the company CCA & B, a publishing company which produced the children’s book Elf On The Shelf, which tells the story of Santa’s scout elves. Christa, her sister and her mother had a Christmas tradition they wanted to share with everyone, but were met with a sizable obstacle initially. Find out how they overcame this problem and turned their idea into a Big Time Business!
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The Definition of Success
“For us we have defined ourselves as a company that creates family moments… Every single item we put out there is something that will help a family spend time together,” Christa says of success.
Big Time Business Blooper
“For every mistake you make, you learn something valuable,” Christa says. It’s this ideology of hers that explains why she thinks Elf On The Shelf hasn’t had any major failures.
- “This too shall pass”
The Road To “Big Time”
What is Elf On The Shelf doing to be Big Time? Christa explains that they have continued to build their brand with extensions of the existing brand, “This year we launched an elf pet reindeer, so we were able to put out a brand new book that comes with a reindeer.”
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- Launch It!: How to Turn Good Ideas Into Great Products That Sell by Molly Miller-Davidson, JoAnne Stone-Geier and Michael B. Levinson
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Doing It Over Again
If Christa had to do it all over again, what would she do differently? “Nothing, and I say that because I am one of those people that believes that every single thing that you do will ultimately lead you to NOT repeating that same mistake again,” she remarks.
Getting In Touch
Want more of Christa and Elf On The Shelf? Be sure to visit the website at www.elfontheshelf.com