Episode 3: Katie Rogers
Meet Katie Rogers, COO of DirectAnswer, a database management and fulfillment services firm. They specialize in three different areas: e-commerce, advocacy & fundraising, and associations & societies. Listen to this podcast to find out how and when Katie began to think more like an owner rather than an employee, and discover what makes her Big Time!
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The Definition of Success
“It’s not just surviving, it’s thriving” and “If you leave the day and your clients are happy, your staff is happy, you’re happy and you’re making money, it’s a good day” are two of the ways Katie looks at success.
Big Time Business Blooper
Listen to this great story of how Katie lost sight of DirectAnswer’s main goal by investing too much time and effort into someone else’s business, and find out what she learned from the process.
Learn how these two mantras keep Katie going at work, and how she implements them in her day to day operations.
“Happy clients, happy customers, happy staff”
“Never let the grass grow under your feet”
The Road To “Big Time”
What is Katie doing to become a Big Time Small Business? By investing in educational seminars, DirectAnswer has been able to get their name out as subject matter experts, which in turn helps out their clients. She also credits their success to outbound marketing efforts.
Recommended Small Business Tools
HubSpot: is a powerful, easy to use, integrated set of applications that businesses can use to attract, engage, and customize inbound experiences for their customers. To learn more about HubSpot, visit www.hubspot.com/internet-marketing-company
Instagram: capture and share moments with the world. Take a picture or a video, choose a filter to transform the feel, then post it to Instagram!
Katie is currently reading The Law of Success in Sixteen Lessons by Napoleon Hill
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Doing It Over Again
If Katie had to do it all over again, the one thing she would change would be to “Think more like an owner instead of an employee”. Listen to find out what singular moment led to this discovery!