Episode 14: LiLing Pang


Meet LiLing, CEO and Editor of Trekaroo, a travel website that includes reviews on travel with kids, family fun, kid activities, kid-friendly hotels, resorts and vacation packages for your family trips. LiLing saw there was a lack of community online for families to share their travel experiences, which prompted her to create Trekaroo. Tune-in to this episode to find out how her company has flourished!


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The Definition of Success

As an entrepreneur, LiLing defines success as, “Building a company that has a positive impact on the world.” Listen to find out how her definition of success differs for her company as a whole!

Big Time Business Blooper

“Back in 2010 when the company was in turmoil, we saw our team (5 full-time staff at the time) progressively shrink to one full-time founder (me) because we were not making enough money,” LiLing explains. Tune in to hear the rest of her story, and how what appeared to be their biggest failure launched them into their biggest strength.

Personal Mantra

  • “Do one thing every day that scares you.” – Eleanor Roosevelt

The Road To “Big Time”

What makes Trekaroo a Big Time Small Business? LiLing explains, “The first five years of Trekaroo were very much focused on building a product… moving forward we really are trying to focus on creating a healthy revenue stream by leveraging our skills; We’re moving more into a consulting capacity.”

Recommended Small Business Tools

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Good Reads

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Doing It Over Again

What would LiLing do differently if she had to start over? “I would hire an excellent designer. We tried to hire a couple of designers early on, and no one quite worked out… I ended up designing the website myself, and it was difficult. It’s hard to overestimate the value of a good designer!”

Getting In Touch

Want more of LiLing and Trekaroo? You can check out the website at www.trekaroo.com


  1. eebest8 on February 21, 2015 at 3:31 pm

    Very good blog article.Really thank you! Great.

  2. tina on September 15, 2015 at 12:37 pm

    Great post! I love Trekaroo. LiLing created an amazing site!

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